Today’s ONS retail sales estimates for November paint a dismal picture, as both the amount spent and quantity bought fell month-on-month. But ParcelCompare says Black Friday events will boost final results.
The Office for National Statistics (ONS) retail estimates for November reveal Britain’s hard-pressed retailers saw declining sales for much of November. The amount spent was down -0.5 and the quantity of items bought fell -0.6 against October 2019. Even retail’s white knight, e-commerce, faltered: the amount spent online down by -2.6% compared to the previous month.
But the home delivery comparison site ParcelCompare says it’s important to remember these ONS figures are for the four weeks from 27 October to 23 November, and so don’t include the all-important Black Friday to Cyber Monday period.
Says ParcelCompare’s Head of Consumer Research:
‘Before we write-off the High Street completely, it’s important to remember that most savvy shoppers will have been holding off Christmas purchases until the Black Friday sales. These will be included in next month’s figures. We’re confident they will make up for much of the decline seen earlier in November. Early estimates show a strong Black Friday-Cyber Monday period both for the High Street and online.’
‘What this month’s ONS figures do show is how much canny consumers are now locked into these sales events, and how deeply reluctant they have become to splashing the cash until they see what sales bargains are on offer over the extended Black Friday-Cyber Monday period.’
To compare the best delivery prices available for individuals and retailers, see: https://parcelcompare.com/