Today Lakeland, experts in cooking, baking, cleaning and laundry, announce the launch of an exciting partnership with Quiet Mark, aimed at helping customers make informed decisions about the appliances they purchase, and restore a little peace into their busy homes.
A recent survey of 3,000 UK consumers found that 71% think it’s important how loud an appliance is when they use it at home, with 47% of people keen to see kitchen-staples such as kettles and food processors making less noise.
An international approval award programme launched by the Noise Abatement Society in 2012, Quiet Mark encourages companies to make quieter appliances, independently tests and assesses them, and then awards its seal of approval only to the quietest products in any category.
Working in partnership with the Good Housekeeping Institute, Quiet Mark test sound levels at their own labs, reproducing real-life conditions where possible, and review and validate manufacturers’ reports. They also consider performance – all Quiet Mark awarded products must score over 70/100 with the Good Housekeeping Institute to confirm the product performs well in its core function, while emitting low sound levels.
Consumers can find Quiet Mark awarded products such as Kettles, Coffee Machines, Food Processors, Blenders and Air Fryers in Lakeland stores and online with Lakeland expecting the range of products available to grow.
Carly Bullock, Lakeland’s Electrical Buyer, comments:
“In a world that seems to constantly move at a faster pace with increased demands upon us all, we recognise that everything we can do to help our customers keep their homes as calm and peaceful as possible is appreciated. As such, it’s important that our customers are able to easily identify the products that won’t add unnecessary noise to their homes, helping them to make informed decisions about the appliances they purchase. The Quiet Mark award does exactly this, rewarding the products that work exceptionally well and are especially quiet, so that the tranquil sanctuaries we call home remain just that.”
Quiet Mark’s Founder and Managing Director, Poppy Szkiler, comments,
“We all share the responsibility for the health of our next generation. Quiet Mark helps everyone collectively reconsider the often excessive noise levels of the technology we buy or being brought to market and verify and profile new noise reduction solutions. We stand for a value that is often forgotten to make sure it is explored, protected and established again because sound deeply effects our wellness.
“Unwanted noise is an invisible pollutant, it’s a big one to clean up and we can only do that as one. If we buy-quiet, design-quiet, understand quiet, and make more quiet-time for ourselves to recharge properly we will take a big burden off society.”