The shortlist of entries for the 2019 International Visual Merchandising (VM) Awards, which celebrates the very best of the world’s window dressings, POP and displays, were announced by RetailEXPO, Europe’s leading retail trade event, today.
The awards, which are running for the third consecutive year, attracted more than 200 entries from around the world, including Europe, Asia, the Middle East and Australia.
Retailers, brands, shopping centres, high streets and creative agencies submitted admissions to an expert judging panel including: Matthew Valentine, Editor, Retail Design World; Aoife Blicher, Head of VM, Magasin du Nord; Clare Otte, Visual Merchandising Director, Foot Locker; and Daphne Duttileux, Retail Design and VM Director, L’Oreal Luxe.
The shortlisted entries will be on display at RetailEXPO. The category winners and overall winner of the Grand Prix prize will be announced at a ceremony at RetailEXPO on 1st May, 2019 at 4.30pm.
The shortlisted entries for the 2019 International Visual Merchandising Awards are:
Fashion Footwear and Jewellery:
OFFICE in collaboration with Nike
John Lewis and Partners – Oxford Street Womenswear and Shoes Refurbishment
IT, Telecomms and Electricals:
LG Electronics UK – LG HSAd UK
Philips – Shaver S9000
Ted Baker – Mary Poppins
Best Use of Digital:
SM Aura Premier – SM Prime Holdings
SM Megamall – SM Prime Holdings
Most outstanding Feature or Prop:
John Lewis & Partners – Oxford Street
John Lewis & Partners – Oxford Street, Womenswear, Horse & Chariot
Shopping Centres, Town Centres and Airports:
SM City Dasmariñas – SM Prime Holdings
SM Supermalls – Dinos in the Mall
Beauty and Cosmetics:
L’Artisan Parfumer – 2 Butterflies
Penhaligon’s – Chelsea Bloom
Grocery – Including Supermarkets, Food and Drink:
Frank & Honest
Coca Cola European Partners (entry 1)
Coca Cola European Partners (entry 2)
Matt Bradley, Event Director at RetailEXPO, commented: “As retailers globally face increasingly complex trading conditions the art and skill of visual merchandising is more crucial than ever as shoppers demand even more from in-store experiences and expect to be surprised and delighted by the retail environment. Indeed, the latest research in our One Vision report shows that 70% of shoppers would shop elsewhere – either online or with a competitor – if a retailer didn’t provide an exciting or engaging environment, while 63% of shoppers also said they want the places they shop to be inspiring.
“We are delighted to showcasing the best in visual merchandising displays the industry has to offer and, of course, to announcing the winner at the show,” he concluded.