Scented Narcissi, a flower synonymous with spring, are grown for Waitrose & Partners on the Isles of Scilly. The supermarket has seen sales of Scented Narcissi increase by 25% compared to last year as shoppers look to brighten their homes in preparation for the spring months.
The flowers are grown on small family-run farms on St Mary’s and St Agnes and are protected in their small fields by high, natural fences and shelters such as bushes, hedgerows and trees which protect them from the Atlantic winds.
Andrew May, who supplies the blooms to Waitrose & Partners says, “We started specialising in growing Scented Narcissi over 30 years ago, around the same time we launched our cooperative to support other growers. The Isles of Scilly has the perfect climate for these spring flowers, being one of the sunniest areas in the south west, which need a little more warmth than their cousin, the daffodil. Now, alongside 15 other farming families, including Francis Hicks who lives a stones throw from the sea in a lighthouse on St Mary’s, we grow these beautiful, bright Scented Narcissi which we then pack and send for Waitrose & Partners customers to enjoy. ”
Nicola Wall, Horticulture Buyer at Waitrose & Partners says, “From the bulbs humble beginnings to the vibrancy of its bloom, we use the knowledge of our teams to carefully select the best British flowers for our customers. With temperatures dipping below freezing over the last few weeks, it’s no surprise that we have seen a 25% increase in sales of Scented Narcissi as our shoppers look to bring some springtime cheer into their homes.”
Scented Narcissi are available in shops and on waitrose.com now from £16.