Shopping local makes you feel good. You are part of a community. You get to know the local business owners, find out about their suppliers (who are often local too) and support the place where you have chosen to live.
To be able to gift someone this feel good factor is now also an option. Town and City Gift Cards allow you to give someone the gift of exploring their local place. To eat out, shop, have a cocktail, treat themselves to some pampering or a new outfit. We use the existing Mastercard network to create local currencies for towns and cities in the form of local gift card programmes.
Since 2015 when Miconex launched the first Town and City gift card in Perth over 30 destinations have joined the gift card family, from an Island community and market towns to some of the largest UK cities. 2018 saw 10 live programmes and 2019 will finish with over 40 gift card programmes. 11 new programmes are currently being set up to ensure that they are live by the crucial Christmas trading period. http://bit.ly/giftcardplaces
These gift card programmes are helping to support local High Streets by ensuring that money stays within the local economy. Since Miconex launched the gift card programme it has helped to keep over £1 million pounds within local High Streets. Business of all types and sizes have benefitted from these gift card sales. People who redeem gift cards on average spend 40% more than the value received. That increased spend is hugely beneficial to local businesses. There are currently over 6,000 businesses that accept a Town and City Gift Card.
The gift card programme is not just for independent businesses but is also accepted by major High Street anchor stores such as M&S, John Lewis and Debenhams.
What better recommendation can you give about a place than giving someone the gift of exploring it!