Her wardrobe-clearing tips have led to millions decluttering their lives of unwanted and unloved clothes and household items. Since the launch of Marie’s hit Netflix series ‘Tidying Up With Marie Kondo’ in January, Lakeland has seen sales of products to help lead a clutter-free and more organised life soar, with hangers increasing by 31% and zip-up garment bags increasing by 10% in the first two months of the year compared to the same period last year.
But the Marie Kondo effect has also made a huge impact on the nations fridges and spaces within the kitchen, with Lakeland revealing a surge year-on-year in sales of kitchen storage and organisation products. Lakeland’s Expandable Shelf Organiser and Fridge Binz have seen sales increase by 94% and 39% respectively in the first two months of 2019 compared to the same period last year, and devotees of Marie’s decluttering methods have been taking to Instagram in their droves to show off how tidy their refrigerators and shelves are as a result.
TV personality and runner-up on the ninth series of The Apprentice Luisa Zissman, who also appeared on Celebrity Big Brother 13 has embraced the Marie Kondo effect – organising her larder with shelf organisers and labels. Similarly, domestic adviser Katrina Springer editor of The Organised Housewife has everything tucked away in containers and wife, mum and food writer Scousewifesworld uses trays to keep everything in the fridge in order.
Her popular TV show sees her overhaul the homes of those with too much stuff and not enough space, as Marie’s tips encourage a person to give away or get rid of anything that is unwanted or does not ‘spark joy’. From bedrooms, to bathrooms and kitchens, Marie helps to arrange items in a way that makes them easy to see and manage.
Other popular Lakeland items that are helping the nation achieve the Marie magic include:
· Interlocking Drawer Organisers up 101% compared to last year
· Lattice Effect Storage Baskets up 50% compared to last year
· Stackable Shoe Storage Box up 86% compared to last year
· Ladies Shoe Boxes up 53% compared to last year
Samm Swain, Buying & Merchandising Director of Lakeland, comments: “Marie Kondo has taken decluttering and tidying to a whole new level and the connections between both of these and mindfulness has really captured the hearts of the nation. We have a wide range of clever products to help keep homes in order and we expect sales to continue to rise as more people take on the annual spring clean.”